Ironically, new technologies make old values more and more important. Being “trustworthy”? Having “brand trust”? Not enough in this Age of Transparency. A higher level of Trustability is necessary.
Trustability Metrix was founded to advance the understanding of Trustability and its value for business relationship equity.
Trustability: Measure and improve Trustability to improve the bottom linewhile providing better, unassailable preference, as well as referrals, compliance, ratings, and share of customer
We are now forming an initial group of key executives who represent companies who take trust seriously and want to learn more, improve, and help their customers and their own bottom line.
Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive.