Improves Business Performance
How Does Improved Trustability Affect Business Performance?
Customers who believe a company is trustable will be more likely to:
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Provide word-of-mouth endorsement
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Recommend / refer friends
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Bring repeat business
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Pay more for certain services
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Give company a greater share of wallet
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Follow company’s recommendations
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Forgive honest company mistakes
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Require lower cost to serve
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Higher Trustability reduces the burden for compliance and oversight
'Trustworthy companies have produced an 83% stock return since August 2012, vs. the S&P's 42%.'