Improves Business Performance

 

How Does Improved Trustability Affect Business Performance?

 

Customers who believe a company is trustable will be more likely to:

• Provide word-of-mouth endorsement

• Recommend / refer friends

• Bring repeat business

• Pay more for certain services

• Give company a greater share of wallet

• Follow company’s recommendations

• Forgive honest company mistakes

• Require lower cost to serve

• Higher Trustability reduces the burden for compliance and oversight