Improves Business Performance


How Does Improved Trustability Affect Business Performance?


Customers who believe a company is trustable will be more likely to:

  • Provide word-of-mouth endorsement

  • Recommend / refer friends

  • Bring repeat business

  • Pay more for certain services

  • Give company a greater share of wallet

  • Follow company’s recommendations

  • Forgive honest company mistakes

  • Require lower cost to serve

  • Higher Trustability reduces the burden for compliance and oversight


'Trustworthy companies have produced an 83% stock return since August 2012, vs. the S&P's 42%.'